What is My Home Worth?

Receive a custom evaluation for your home, including comparisons to other homes that have recently sold or are on the market. This guarantees you receive the most accurate information available. To find out what your home is worth, fill out the information below:

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When you're looking for a partner to help you negotiate the complexities of selling a home, you've come to the right place. The experience, dedication and strong communication you'll receive here will help ensure the successful and profitable sale of your home:

1. The Local Advantage - Take advantage of a broad spectrum of technologies and tools to support the sale of your home from start to close.

2. Internet Advertising - Since the lion's share of home buyers starts their search on the internet, top placement on search engines is essential. You'll gain access to placement on Google, Bing, and other websites. This will maximize your exposure and bring a large number of potential buyers to view information about your home.

3. Email Campaigns - It's important to "work the network." We can work together to identify the right people to target your home-and get in touch with them by email to drive excitement and interest.

4. Personal Touch - Of course, technology alone won't sell your home. Face-to-face interaction provides the advantage to sell your home-and you won't have to worry about a thing. The details will be handled with care and constant communication, to ensure the marketing and sale of your home go smoothly.

To find out more about selling your home, click here

 

One of the significant ways to increase the value of properties is taking the time to properly prepare those properties, prior to putting the homes on the market. 

Preparation includes simple things like decluttering, minor handyman work, or minor painting. Preparation also includes things like staging, and slightly more significant improvement projects like new carpeting, refinishing hardwood floors, or more major painting projects. For every dollar spent, whether simple projects or major projects, we must be able to identify a reasonable return on investment or said project is not worth taking on. 
 
There are three primary strategy objectives in the sale of real estate, speed, maximizing equity, and simplicity. However, these are competing interests. For example, we can get simple and fast, but not maximize equity at the same time. Or, we can get fast and maximize equity, but not simple. You choose the strategy. 
 
Once the property is completely prepped and a strategy is in place, then we bring in the photographer. From there we need at least a few days, up to a week for editing, copy, website creation work, and brochures. After all of the preparation is done and marketing prepared, then we launch with a big splash on the market with our marketing campaign, including geographic specific marketing. 
 
My Six Primary Responsibilities:
  1. Focus on Objectives and Resources - Understanding the client’s objectives and balancing those with the resources they have available to them to help maximize return on the property. 
  2. Effective Property Preparation - Using the client’s resources to clean, stage, and repair the property, as necessary, to create the best emotional connection and experience for the prospective buyer.  
  3. Highest Quality Marketing - Marketing is often a misconstrued component of our industry. It is not the quantity of marketing we do, it is the quality of preparation of the home and the quality of the marketing that is done, photography, brochures, and copy, that affect traffic. Your property will be as perfect as it needs to be, relative to your goals, and the marketing done will be spectacular to best represent your home. 
  4. Read the Market - As we talked about, I don’t set the price, you don’t set the price. The market sets the price. Our job is to ensure we have a trusting partnership where we continue to read the market as needed and adapt to what the market is telling us. If for example, your home has not sold after 30 days, we will sit down and do a complete reassessment of the market conditions, the economy, the hyper local real estate market trends, reevaluate all marketing, all feedback, all traffic, and make a decision to stay the course or to make significant adjustments. 
  5. Negotiation - As offers come in, I guide you on negotiating with an offer, or in some cases multiple offers, to help meet the most important objectives and not get hung up on factors that are less meaningful. 
  6. Contract Management - Once we get under contract, our work is not done. There are critical and substantially impactful steps that must be properly managed in order to achieve the objective of closing on time, creating a great experience and maximizing equity. These include, appraisal, inspection, lending, HOA, title, closing and closing fees, inspection negotiation, appraisal negotiation, managing the lender on getting their job done, etc. 
 
I mention these six primary responsibilities because, once we go on the market sellers often focus on what are you doing to market my home. I reiterate marketing is about exposure. The majority of my marketing work is actually done through the preparation process and ensuring I have the highest quality resources to most effectively represent your home to the marketplace. There is not a magic 100-point marketing checklist that fits all. There is the hard work we do upfront, and then consistent, simple marketing execution and the adaptation to what the market is telling us. 
 
I like pushing the price as much as I possibly can, as long as doing so is consistent with my client’s goals. I view my job as creating so much value that you never question your partnership with me. Once we get all the work done on the property that you choose to do, we will read the market one more time and determine the price at which we want to launch your home. If market conditions continue on the trend they are today, we might list a little higher. If we see a shift in the market over the next 30 or 45 days, we might list a little lower. My hope, I will go so far as to say my expectation, is that I do such a remarkable job for you and you have such a great experience, that you enthusiastically refer me to everyone you know who deserves to have the same great experience I expect you to have.